Four Crowd-funding Mistakes

Key failure traits from un-funded projects using crowd-funding. From Inc. Magazine,

1. You didn't nail the presentation. 
2. You didn't ask for enough. 
3. You didn't put enough work into working the crowd. 
4. You failed to put your eggs in different baskets.

Again, mastery of marketing using all forms of media is one of the key failure points.  While Internet and Social Media are the easiest and most cost effective, project leaders need to use every medium available.