Kickstarter Stats

Why (some) Kickstarter campaigns fail.

Is 20% the Magic Number?

Seth Godin recently announced his entrance into the crowdfunding market with a new project "THE ICARUS DECEPTION: WHY MAKE ART?" It's no surprise that the project is already funded at +550%; meaning, the project succeeded in meeting and surpassing their $40,000 project goal. As usual, Seth did his research before launching his 1st project, in a recent post, he suggests that any project reaching the 60% is almost certain to hit 100%. Great job Seth!

According to the Kickstarter Stats Page, I'd say that most projects that fail, only raise between 0 and 20% of their goal; 83% of the failed projects never pass 20%. So I'd say if you can hit 20% of your goal, chances are. your project will be a success.  


I would assume, however, if you did hit 20% that you were executing well on your online marketing plan, extracting the most value possible from social media.  Every Kickstarter failure analysis I've read cites misuse of  social networking, or, to quote Seth, Failure to build a "bigger/louder/more influential tribe."