Killer Conclusion: The beauty of Kickstarter is that it forces a proof of concept before the product hits shelves. Though investors may be crestfallen over a project's failure, just imagine the pain of having sunk thousands of dollars along with the sweat equity of manufacturing, marketing, and fulfillment into a product that was doomed to fail.
Read the Seven P's of KickStarter Marketing at Wired.
FYI: This is an excellent rabbit hole I'd love to follow, but I don't have the time. What are the failure factors for KickStarter projects? Have there been any academic papers written on the topic?
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